City of Dallas Zoning Reform

Zoe Communications led civic storytelling and audience engagement strategy for the Dallas Zoning Reform initiative — translating complex policy questions into language people could understand, discuss, and act on.

The work focused on bridging the gap between technical land-use policy and the lived realities of residents across Dallas neighborhoods, helping civic conversations feel relevant and accessible.

Our work supported communications strategy, message framing, stakeholder facilitation, and creative direction for public-facing engagement.

The goal was to design a process that invited residents — not just experts — into the conversation, building trust and durable public understanding around a complex civic moment.